Not one, but TWO recent product launches from premium brand Leica Camera meant two new projects for The Crocodile.
Video and social media were the common thread.
The Leica Sofort.
With a truly accessible price point, the first instant camera from the brand offers a prime opportunity to hit previously untapped markets.
To reach the right audiences during the saturated Christmas advertising sprint, The Crocodile devised a highly-targeted paid social media campaign to introduce the product to the UK market, with longevity. Careful not to pitch the product as a festive tech fad and keen to demonstrate the instant-print capability of the Sofort, a vibrant product-led video with a catchy soundtrack was created to be the hero visual. Video ads on Facebook are unrivalled for gaining reach and awareness.
The M is a Leica icon. This new version is the slimmest, fastest, most discrete digital M of all time. The Crocodile helped to capture the real-time excitement of the much-anticipated UK launch with a Facebook Live broadcast from the Leica Store Mayfair, London. Together with Tom Morgan, Reviews Editor of Stuff Magazine and Robin Sinha, Leica Akademie tutor, a brilliant Q&A and demo brought the magic of the M to the public at the earliest opportunity. A series of social content, including Instagram Story continued the buzz beyond the launch event.
Social media continues to be a prime channel for Leica to reach its target audiences and engage its community.