Everyone in B2B knows Matt Garisch. Rather tall and only slightly South African, he’s been – for quite a few years – the senior commercial mover and shaker behind industry-leading training, events and insights gurus, B2B Marketing (of B2B Awards fame).
With years of experience and sales success on the publishing side of B2B, Matt has switched codes to join fast-growing London agency The Crocodile in the new post of Head of Customer Engagement.
The Crocodile’s plan is to place Matt at the centre of a strategic expansion plan, specifically asking him to focus the agency on practicing what it preaches: being customer centric and delivering better experiences for clients.
Says Matt: “At B2B Marketing I was part of a fantastic team focused on adding intrinsic value to the industry. I’m excited to bring this experience to an agency environment where the ambition, talent and client roster places The Crocodile with the very best in the market”.
Jason Talbot, Managing Director of The Crocodile adds “agencies tend to overlook the sales and marketing practice that they preach. We want to have better conversations with our clients and invest in building relationships. Matt brings a fresh and alternative perspective that challenges how we do things which is necessary to continue to improve and develop. We took a great deal of time in finding someone with Matt’s qualities and are delighted he is now part of the gang”.