Google brief sets hearts aflutter

Once in a while a pitch brief lands on agency desks that sets hearts aflutter. Enter Campus London, Google’s East London startup hub, with a fabulous brief for social strategy and content.

Following a highly competitive pitch process, The Crocodile has been appointed to help drive the growth of Campus London’s social media strategy, with a focus on increasing engagement around Google’s role in the UK startup ecosystem.

The Crocodile’s managing director, Jason Talbot, says: “Google’s commitment and enthusiasm for supporting startup businesses creates an infectious team environment that we are very excited to join. The brief required an agency that could demonstrate experience in talking B2C in a B2B environment, which aligns perfectly with our conversational marketing ethos.”

The agency’s head of social, Robyn Pierce, adds: “Genuine engagement on social media requires a true value exchange and a commitment to putting the needs of the audience ahead of the brand. We have been given a fantastic remit by Google and are looking forward to creating authentic, multi-platform stories that capture the spirit of entrepreneurship within Campus London.”

Watch this (Google) space…

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