Lights, camera, action: Live streaming at Ignite 2018

by Lotte Wilkinson

For the second year running, we were delighted to be the official live streaming partner of the world’s largest growth marketing event, Ignite 2018 hosted by B2B Marketing. And this year we went bigger and better!

Production…

Our carefully planned production schedule and broadcast studio were geared up to stream event highlights and exclusive content live from the 1-day event. This included opening and closing keynotes, a session on industry hot-topic: customer experience, and interviews with highly-respected B2B gurus, presenters and exhibitors – from the likes of LinkedIn, Salesforce and Marketo.

Top quality broadcasts with high production values, were achieved by our on-site team which consisted of a presenter, producer/art director, camera crew of two, a sound engineer, production assistant and social media specialist. Notice: multiple camera angles, audio quality, on-screen branding and captions, professional-standard interviews etc.

Highlights…

Opening keynote on behavioural science in B2B marketing from Rory Sutherland, Ogilvy Group UK:

The Crocodile’s MD Jason Talbot talking CXy Marketing:

Watch all videos from the day here: www.facebook.com/marketingB2B.

Impact…

In total we produced 13 live videos, which resulted in:

  • 17,000 individuals reached / online event ‘attendees’
  • 1,577 post engagements (an 18% increase on last year)
  • A strong 10% organic engagement rate
  • 24% increase in video views versus last year

The day was a challenge – as all live streaming is – but one we relish with our well-oiled production machine. The team is proud of the huge success of this year’s broadcasting, and pleased to have the opportunity to push ourselves to exceed last year’s efforts in terms of approach and technical skills.

Want to talk about how live streaming can support your campaign or event? Get in touch.

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