CX Shorts: The end goal

The first in our series of CX shorts, we’re asking marketers what good CX means to them and (because true end-to-end CX is a tough ask) how the industry can get there.

After our first #IAMCX event, Sylvia Jensen, VP of EMEA Marketing at Acquia talks about the end goal of a CX strategy. ‘Loyalty’ is the obvious answer, but Sylvia believes there’s a higher goal.