The Crocodile has defined and delivered a transformational project to embed social media into Ellisons’ marketing strategy and thereby drive online revenue.

As the UK’s leading next day supplier of equipment and products to the professional hair and beauty market, Ellisons sees the growth of online sales versus telemarketing or catalogue ordering as key to future success.

The Crocodile’s vision for nurturing deeper online customer engagement has centred around a social media content strategy geared to Ellisons’ customer demographic – running regular competitions and special offers, links to drive traffic, providing a platform for sharing video tutorials and product reviews, and show leadership in creative trends in the market.

The campaign to date has delivered a 71% increase in online sales.