B2B Awards 2016: Winners with real-time marketing

We like to sing when we’re winning and at The B2B Marketing Awards 2016 we were in full song with Standard Life as we scooped Category 7: Best Use of Social Media for Adviser Voice – The Budget 2016.

This is especially satisfying as the campaign required Standard Life to try a new technique, in a short time frame, and trust in the combined team to deliver.

Susie Logan, Head of Marketing Standard Life sums this up brilliantly:

“The Budget 2016 campaign had a fantastic outcome for Standard Life – both in terms of creating differentiation in the market by delivering great experiences, engagement and sustainable relationships, and using a completely new approach of real-time marketing and user-generated content.

By listening to our customers, being innovative, organised and capable of applying a focused and purposeful real-time model, we dominated during a key event over the competition with a share of voice of 85%.

We assembled the key ingredients of customer understanding, data, technology and people, and then used our creativity to join these together in a way that delivered better experiences for our customers. Thanks to The Crocodile we won a ‘Superbowl’ moment with a relatively discreet budget.”

Read the full case study for a best example of b2b social media marketing.

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