You know the drill by now: -gate is added to the end of a word to denote a controversy and -geddon is the suffix of choice for something cataclysmic.… Read more
Let’s get our heads together
Explore the latest marketing thinking, discussions, news and resources from The Crocodile’s team of insatiable bloggers.
We hope you’ll find that we’re on your wavelength when it comes to results-focused marketing.
Even the most rationally-minded of us accept the role of emotion in marketing. Brands frequently manufacture emotive scenarios to pull at our heart strings (a Christmas portfolio of John Lewis adverts – or those of almost any other retail brand – is testament to the power of that). But there are other, less expensive, ways […]… Read more