Speaking at a Social Media Week London event, key players in the digital industry shared thoughts on the importance of connecting with your social audience at the right time. The panel: Roy Jacques – Managing Director of Marketwired Selena Harrington – Head of Digital Market UK at Microsoft Tariq Slim – Strategic Partnerships at Twitter UK […]… Read more
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Learn from Microsoft, Apple, Pepsi and Harley-Davidson. 7 tips for smart brand association So Microsoft has decided to buy Minecraft creators Mojang for $2.5 billion. At first sight, this may seem a really strange purchase, but when you start to think about it, there is logic there. ENGAGING WITH THE CUSTOMER OF THE FUTURE Minecraft […]… Read more
5 reasons why Apple’s NFC-pimped iPhone 6 blows the contactless market wide open… You may have noticed one or two news stories recently about the release of a certain new smartphone – who’d have thought people would still get excited about that sort of thing in 2014? Anyway, Apple’s iPhone 6 has one new feature […]… Read more
Let’s get one thing straight – Marketing Automation is awesome technology. As a tool to support the development and progression of leads; as an enabler between marketing and sales functions; and as a rallying point for results-focused marketing activity, MA is where it’s at – and no buts. But…. Let’s not forget that much of […]… Read more