• Let’s get our heads together

    Explore the latest marketing thinking, discussions, news and resources from The Crocodile’s team of insatiable bloggers.

    We hope you’ll find that we’re on your wavelength when it comes to results-focused marketing.

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    Why Microsoft bought Minecraft

    Learn from Microsoft, Apple, Pepsi and Harley-Davidson. 7 tips for smart brand association So Microsoft has decided to buy Minecraft creators Mojang for $2.5 billion. At first sight, this may seem a really strange purchase, but when you start to think about it, there is logic there. ENGAGING WITH THE CUSTOMER OF THE FUTURE Minecraft […]… Read more

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    The uncomfortable truth

    Let’s get one thing straight – Marketing Automation is awesome technology. As a tool to support the development and progression of leads; as an enabler between marketing and sales functions; and as a rallying point for results-focused marketing activity, MA is where it’s at – and no buts. But…. Let’s not forget that much of […]… Read more