Awards season is well and truly upon us, and this week brought news of another shortlisting for The Crocodile. The much-anticipated B2B Marketing Awards 2014 shortlist included our Speed to Lead campaign for leading provider of IT storage hardware solutions EMC, in Best International Audience Campaign category. The category recognises exceptional multi-national or global activity […]… Read more
Let’s get our heads together
Explore the latest marketing thinking, discussions, news and resources from The Crocodile’s team of insatiable bloggers.
We hope you’ll find that we’re on your wavelength when it comes to results-focused marketing.
Let’s get one thing straight – Marketing Automation is awesome technology. As a tool to support the development and progression of leads; as an enabler between marketing and sales functions; and as a rallying point for results-focused marketing activity, MA is where it’s at – and no buts. But…. Let’s not forget that much of […]… Read more