Two-time America’s Cup winning sailing team Alinghi needed a digital agency to create their new website, capturing the essence of the team and the excitement of world-class racing at sea.
The new site needed a strongly branded approach that conveyed the excitement, energy and precision associated with the team’s extreme sailing exploits. It also needed to be a real-time channel for Alinghi team news and discussion, and a showcase for the thousands of stunning, high-resolution photos and videos that Alinghi has accrued over 12 years of racing.
Built To Win
The Crocodile took all these factors into consideration with the build, using the open source Drupal CMS for ease of site management. We created versions in multiple languages to personalise for Alinghi’s core fan base in France, Italy and Switzerland – as well as the wider global audience.