The @crocbites social media roundup – October 2016

In summary, October was a bad month for Vine but live video continues to dominate with updates to Periscope confirmed and Instagram rumours surfacing. Find out all the details about these stories and more as we round up social media news from October.

Facebook

Messenger is going on a diet to spread its appeal to people with less powerful phones and slower internet speeds.

Facebook takes a swipe at Gumtree and Craig’s List by introducing Marketplace to help match you up with nearby people who want to buy your stuff.

Events from Facebook could alert more people to events you’re putting on by making them easier to find and letting friends recommend them to each other.

It’ll soon be easier for potential customers to interact with your company once they’ve discovered you.

Formerly ‘Facebook for Work, Workplace is now available to any company or organisation that wants to use it. Will you make this your internal comms channel of choice?

Don’t just watch cat videos on Facebook via your phone – you can now see them on your Apple TV or Chromecast-enabled televisions.

Facebook as a broadcasting medium is proving popular, with Real Madrid successfully nurturing its social audience with content from the club’s TV channel.

Remember when everyone was copying Snapchat? It’s still a thing, with Facebook rolling out new photo and video filters for the main app.

Twitter

Twitter’s decision to pour a hefty dose of weed killer on Vine came as something of a shock – albeit a pretty logical one when you think about it.

Vine’s pruning was part of Twitter’s cost-cutting exercise that became all the more necessary when it transpired nobody wants to buy it at present.

Twitter’s eggs now seem to be firmly in one basket, following the announcement that Periscope Producer will let businesses stream high quality live videos via cameras, rather than portable device

Instagram

Instagram’s version of Stories has managed to clock up an impressive 100m daily active users despite only being launched two month ago.

Rumour has it that Instagram could soon let users shoot live videos, not dissimilar to Facebook’s offering.

Want to learn more about using Instagram for business? You’re in luck – there are lots of webinars on the horizon.

Snap Inc

Friends are taking precedence on Snapchat again, with Discover pages being bumped down users’ feeds – auto-advancing stories (and ads played between them) are also on their way out.

Tidying up its main offering seems to be Snap Inc’s latest step towards its proposed $25bn floatation.

LinkedIn

Microsoft’s takeover is certainly helping to freshen up LinkedIn, with endorsements getting an autumnal spring clean.

They could prove useful for people looking for new jobs without telling their boss – which is now also a thing on LinkedIn.

While there are multiple changes happening post-takeover, it actually seems the platform was on the up before it happened.

Pinterest

Good news – UK brands can now use promoted videos, after it came out elsewhere back in August.

Dynamic retargeting is now a thing, so it’s now easier to show potential customers Promoted Pins that they’ll find relevant.

150m people worldwide use Pinterest each month, with 75% of the inspiration coming from businesses.

Want your Pinterest content to pop? Then you need to get in touch with the Pin Collective – creators who’ll help optimise your brand’s messaging.

YouTube

Google has bought FameBit, which helps brands hook up with creators and may be a little bit like what Pinterest are doing.

That’s that for this month – if we’ve piqued your interest, get in touch and we can have a chat about the best ways to use social for your business. Email us on hello@thecroc.com or tweet us: @crocbites.

Share:
Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn