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social

All to often in B2B marketing, the importance of social media gets overlooked. When it comes to creating conversations, social media is the best scale opportunity there is, but too few B2B marketers are giving social the opportunity to achieve its potential.

As a B2B social media agency, we see social as the ears, eyes and mouth of the brand. We use social listening techniques and technology to understand what your customers, competitors and the market are talking about, and to uncover insights into what drives dialogue and engagement. Using social data in this way allows us to deliver more authentic brand experiences.

With 10 years’ experience of applying social within B2B marketing, and with more B2B Marketing and Social Buzz award nominations than any other B2B agency, we are true leaders in the field. Our approach is data driven, across paid and organic, and takes into consideration the role each platform has to play in the conversation.

The battle for attention on social media has never been more closely fought. Brands have a millisecond to earn a second, a second to earn three seconds, three seconds to earn ten… A successful social strategy requires a clear content agenda capable of sustaining the conversation and driving engagement. To win engagement brands must ensure they are upholding their side of the exchange, delivering value through a variety of formats and content types.