The B2B Marketing Awards 2016 – in it to win it!

Here at The Crocodile we like to think of ourselves as versatile, problem-solving partners that can help give our clients an edge. We don’t see everything in competitive terms…just most things!

So being shortlisted today for four awards across three diverse categories in the 2016 B2B Marketing Awards underlines the extent of our capabilities and plays to our desire to win – both for ourselves and our great clients.

The nominations

This year The Crocodile had four campaigns shortlisted in three different categories:

The Croc’s MD Adam Wooff commented:

“It’s tough to get a nomination in the B2B Awards, and genuinely difficult to achieve four or more. Only a handful of agencies made that grade, including The Crocodile.

I love the fact that we are being recognised for strategies as diverse as real time marketing, social media-led lead generation, social listening and digital platform development to support an international sales initiative.

It’s a great illustration of the breadth of our skill set and the vitality and inventiveness of the B2B sector right now. Well done to our talented people and visionary clients!”

Frazer Nash 3D approach to lead generation

When we were asked create a lead generation program for cutting-edge metal 3D printing innovator Frazer-Nash, all of us tech geeks got very excited. This is an uber-cool technology area right now.

Frazer-Nash is an engineering firm with a distinguished heritage in motorsport and aerospace. Today, they are applying the latest metal 3D printing technology within their business – and want to offer this capability as a service to a wider range of customers.

After Frazer-Nash appointed The Crocodile earlier this year, we worked closely with them to understand the complexities of ‘metal additive manufacturing’ technology, and helped them develop a GTM proposition for their unique combination of modern 3D automation with precision-finished craftsmanship.

The result is a cost effective digital lead generation campaign – which includes a highly optimised and responsive landing page for ongoing SEO and PPC run by The Croc, a compelling case study, an explainer video to bring their unique and cool proposition to life, and ongoing PR aircover.

Check it out now at www.frazernashAM.com.

The @crocbites social media roundup – July 2016

Not everyone was off on their summer holidays in July – there were still plenty of people ferreting away at social media companies, unveiling innovations that could benefit you and your business – let’s see what they came up with.

Facebook

Messenger is testing out secret, one-to-one encrypted messages for private information – they can even auto-delete after a set length of time.

What isn’t secret is the fact that Messenger now has one billion people around the world using it every month.

Big numbers for Facebook – 1.1bn daily users, 1.7bn monthly users and ad revenues are soaring, particularly on mobile.

Twitter

Twitter is making it easier to manage and report on your ad campaigns, which is rather good of them.

For the first time, you can actually apply to get a coveted blue tick to show that your account is verified.

Twitter’s getting into sport in a big way – first it live streams bits of Wimbledon, now it’ll be showing in-game clips from the Premier League.

You want big gifs? You’ve got big gifs! Upload gifs of up to 15MB from your desktop.

Instagram

Need help building your business profile on Insta? You’re in luck – here’s a guide.

Not only that, but you can ingest loads of good advice about how best to use the platform through a series of webinars.

Send trolls back under the bridge – you’ll soon be able to filter comments on your account and set up your own watchwords.

Snapchat

Snapchat performs a complete about-face in strategy and lets users save snaps asMemories.

Ever wanted to be an emoji? Course you have – and now you get the chance on Snapchat.

More adults are using Snapchat – great for advertisers, not so great for the teenagers who enjoyed an adult-free oasis.

Periscope

Periscope users have some new toys to play with, including highlights, tweet embeds and live autoplay on Android.

There are certainly a few things that could prove very useful there – if you need any help with their implementation get in touch with our social media team:hello@thecroc.com.

After the main event

Never think that the benefits of social media end once your event closes its doors – attendee and non-attendees alike will still want to catch up on what happened, particularly if they already know how content-rich it was.

You’ve got an audience, so make the most of it – show the videos of the speeches and seminars, publish a review of the event, share some of the more memorable short-form highlights, continue the push for what you’re providing and encourage people to keep following for future opportunities.

After all, you’ve made this event such a rich and engaging experience, why wouldn’t they want to come back for more?