The continued and growing importance of high frequency, low cost video transverses both B2B and SME marketing. Nectar Business recognises this and has sought to take advantage with the launch of its new #MyBiz video series.
The result: a celebration of the brilliance and individual nature of great British business through an evocative and personal series of short video stories that intend to inspire and motivate the Nectar Business audience of small business owners.
Nectar Business understands that running a small business can be a challenge, but also incredibly rewarding. The videos champion four very distinct small firms, with each tapping into themes that are applicable to all small businesses:
- starting out
- customer loyalty
- building relationships
- the importance of passion.
The Crocodile works with Nectar Business on its content programme, which includes the creation of Nectar BizHub, a new site to drive a more active conversation with the UK’s small business community.
“The #MyBiz series has allowed us to put video at the heart of our Nectar Business content programme, and it’s a fantastic way to hero and celebrate our small business customers’ stories. It’s very apparent that video is a core format for our audience and we’re aiming to use this to engage more closely with our customers in the future,” says Clare Gazzard, content manager for Nectar Business.