The merger of two of the world’s largest IT brands – Dell and EMC – into one premier end-to-end technology company has obviously created lots of news coverage over recent months.
During this transition, The Crocodile has worked closely with the Dell EMC product teams and subject matter experts to develop an exciting new content marketing campaign. The activity promotes Dell EMC’s advanced data storage systems under its new brand identity, around topics such as “the future of storage” and “building your data lake”.
Enterprise tech can be complicated subject matter – but our combined team has successfully created a clear and accessible content narrative using multiple formats. These include engaging articles and blog posts on the business benefits, eye-catching infographics and fun animated videos.
An advanced POEM (paid, owned, and earned media) strategy was also formulised to optimise SEO and drive reach, engagement and traffic via social media.
We’re delighted that the campaign is playing a key part in helping the new Dell EMC make a big splash in the IT industry.
Take a look at some of the campaign assets here: