The annual announcement of the Social Buzz Awards nominations causes a lot of excitement at The Crocodile – more so than ever this time around as we tuned in to watch them revealed on Facebook Live.
This year we’ve been shortlisted in the Largest ROI and Best Use of Social Media Advertisingcategories for a lead generation campaign for laser healthcare provider client, Lumenis Aesthetic. The audience was niche and the return high – currently tracking at 900%.
We also made the cut in the Best Financial Sector and Best B2B Sector categories with client, Standard Life, for Adviser Voice. The Adviser Voice real-time marketing campaign differentiated Standard Life during Budget 2016 by championing the views and opinions of financial advisers to deliver massive reach and win the share of voice battle (85% – as measured by Crimson Hexagon) against Aviva, Royal London and Scottish Widows.
“Since first entering the Social Buzz Awards in 2013, The Crocodile has racked up 13 nominations, more than any other B2B agency in the country,” says Robyn Pierce, Head of Social at The Crocodile.
“We had a clean sweep of the Best B2B Sector category last year – with a win and a commendation – and we’ve won previously for Largest ROI so I’m excited to see what this year’s event has in store. It’s particularly great to be nominated for Best Use of Social Media Advertising as this is an important and growing discipline where we excel.”
The Social Buzz Awards ceremony takes place on 30 November. Click here for a full list of nominees.