Cool new appointment for the social media team

The Crocodile has been appointed as the new agency partner for Mitsubishi Heavy Industries Air-conditioning Europe Ltd (MHIAE), a company established by Mitsubishi Heavy Industries to deliver heating, ventilation and air conditioning (HVAC) solutions across Europe. The Crocodile will be providing social media and content marketing support, and has already produced a slick new product video in time for MHIAE’s annual European distributor meeting:

It’s an exciting time for MHIAE as they prepare to take their new premium SRK-ZS and high-end SRK-ZSX units to the European market. They worked closely with an Italian design agency on the new products. It marks the start of a new design era for MHIAE and the business recognised the need for a marketing approach to match.

The brief

MHIAE and The Crocodile will be working together to deliver a social media strategy designed to increase awareness of MHIAE in the market, support new product launches and events, and increase online engagement with the distributor network, installers and end users in Europe.