This is especially satisfying as the campaign required Standard Life to try a new technique, in a short time frame, and trust in the combined team to deliver.
Susie Logan, Head of Marketing Standard Life sums this up brilliantly:
“The Budget 2016 campaign had a fantastic outcome for Standard Life – both in terms of creating differentiation in the market by delivering great experiences, engagement and sustainable relationships, and using a completely new approach of real-time marketing and user-generated content.
By listening to our customers, being innovative, organised and capable of applying a focused and purposeful real-time model, we dominated during a key event over the competition with a share of voice of 85%.
We assembled the key ingredients of customer understanding, data, technology and people, and then used our creativity to join these together in a way that delivered better experiences for our customers. Thanks to The Crocodile we won a ‘Superbowl’ moment with a relatively discreet budget.”
Read the full case study for a best example of b2b social media marketing.