By 2018, organisations that excel at personalised customer interaction online will outsell slow-to-act rivals by more than 30%*.
Many marketers already agree that personalisation represents the future of digital marketing. However, most are still struggling to get aboard the ‘one-to-one’ at scale train. This paper is a guide to unlocking the potential of Real-time + Personal to deliver sustainable growth and results.
It’s an approach that can transform your brand into an authentic and trustworthy guide along an omni-channel customer journey – forging deeper relationships and more impactful conversations.
Unlock the potential — download the paper
(*source: Gartner report: “Technology overview for customer journey analytics”)