INRIX is leading the way in urban mobility improvement. The Seattle-headquartered company combines the Internet of Things and one of the world’s most comprehensive global traffic databases to provide a range of analytics, connected car, parking and traffic solutions.
The insights and vast datasets INRIX has are used in products such as Roadway Analytics, an on-demand, cloud-based analytics suite that helps city authorities and strategic roadway operators to optimise decision-making and planning. It also produces the high-profile annual Scorecard report, the largest study of its kind, that analyses the impact of congestion on over 1,000 cities around the world.
The Crocodile has been appointed by INRIX to develop campaigns across INRIX’s technology stack, including automated, nurture campaigns using Pardot and Google paid media. We’re delighted to be working with a company at the cutting edge of its industry and looking forward to helping INRIX achieve even greater success in the future.