At The Crocodile, we’re excited about how mobile provides a great platform for brands to get personal with their customers in real-time. So every year we look forward to learning about the latest technologies revealed at Mobile World Congress. MWC is the world’s largest annual gathering for the mobile industry, and the global focus for every kind of mobile innovation. Over 100,000 people attend the five-day event in Barcelona, while millions worldwide follow the in-depth media coverage.
In 2017, the big mobile trends highlighted include AI, mixed reality, Internet of Things, zero UI and 5G. However, an increasingly vital issue in the mobile world is around identity, security and trust – how can individuals and organisations prove they are who they claim to be?
That’s why our client, digital security leader Gemalto, wanted to make a big splash at MWC with its new mobile ID verification solution – and turned to The Crocodile for a fresh video-based campaign exploring the topic. The solution allows banks and other service providers to easily sign up new customers via mobile and online channels – while maintaining vital trust and security around customer identity. The ID verification challenge to ‘Know Your Customer’ in a digital world is one that Gemalto is uniquely qualified to address.
The Crocodile has created a series of videos featuring ‘Emma’, a busy mobile-empowered millennial, who discovers how Gemalto’s ID verification solutions make it quick and easy to get started as a new customer. The videos integrate live-action performances with green-screened CGi environments and animation, to convey the seamless customer experience Gemalto’s technology enables. The new campaign launches to coincide with MWC 2017, and looks set to ‘verify’ Gemalto’s leadership in the mobile security arena.