Well – maybe not quite ‘best’ but almost…
We’re really proud to have taken silver at this year’s International B2B Awards in – dare we say it – two really high calibre categories: Best Content and Best SME.
The campaign for AIM was designed to further develop relationships with the SME market at scale, so being recognised in these categories – combined with the overall performance of the campaign – is a great achievement. Bringing data, technology and great creative execution to a global SME audience has been a huge team effort across a tremendously talented client and agency team.
For 3 years in a row now, we have been acknowledged for awards for our work with highly compliance-driven financial services clients. The thing they all have in common is an approach that addresses customer needs before product features. (Or perhaps we just keep getting lucky?)
Managing Director, Jason Talbot says:
“The AIM campaign is a great example of when client and agency teams really take the time upfront to get things right in terms of strategy, tech and execution. The result is a campaign with huge resonance in the market on a global level.”