5 nominations in The Drum Social Buzz Awards

We’re buzzing to announce that we’ve been shortlisted for five awards in this year’s The Drum Social Buzz Awards.

Social Buzz are the big guns of the social media awards circuit and there’s some fierce competition. But with nominations for our very own agency rising star Lotte Wilkinson, Social Media Agency/Team of the Year, and three nominations for our Linux Professional Institute (LPI) campaign, we’ve certainly got a fighting chance!

Nominations:

  • Social Media Agency/Team of the Year
  • Social Buzz Rising Star – Lotte Wilkinson
  • Best B2B Sector Social Media Strategy/Campaign
  • Best Professional Sector Social Media Strategy/Campaign
  • Best Charity/Not For Profit Social Media Strategy/Campaign

Chair of the judging panel and head of social media, news and content for Cancer Research UK, Cecilia Dominici said:

“The category that stood out for me was Best B2B Sector Social Media Strategy/Campaign. It was really interesting to see because it’s a difficult category towards creativity, which the entries really had to drive.”

And drive we certainly had, in droves, as we pushed the creative for this campaign full throttle to help LPI certified Open Source IT professionals to Stand Out in DevOps for LPI – with the global media campaign exceeding its conversion target by 400%.

Fantastic results for LPI, let’s hope it’s the same result for The Croc. We’ll find out at the awards ceremony on 28 November. Until then, here’s the list of nominations

Social awards nomination hat-trick!

We’re delighted to have been shortlisted in this year’s UK Social Media Communications Awards, in three noteworthy categories:

  • Best Strategic Use of Social Media for LPI
  • Best Charity/Not-for-Profit campaign for LPI
  • Best In-Agency Team

These awards recognise and reward individuals, companies and organisations that are using social media in fresh and innovative ways.

Over the last 12 months, The Crocodile’s social media team has gone from strength to strength, winning new business with market-leading brands including Renault Trucks, Google Campus London, Zipcar and the Financial Times.

We continue to deliver outstanding results against a range of briefs, from social transformation and training, to event activation, brand social, international strategy and paid.

Stand Out in DevOps for LPI (Linux Professional Institute), was a global media campaign created to support product development and then to launch a new certification. It exceeded its conversion target by 400%, thanks to a hyper-local targeting strategy, and a suite of creative content that resonated with Open Source IT professionals.

The Crocodile’s head of social media, Robyn Pierce says: “We’ve evolved into one of the best and most well-rounded social media offerings on the market. These nominations are a testament to the strength of the agency’s strategic thinking, and the talented individuals that make up our team.”