Croc bolsters strategic social capability with Rabin appointment

Meet Tom Rabin, the latest addition to our award-winning B2B social media team.

Tom joins from social media communications agency, 1000heads, where most recently he was working as an Account Director in their Sydney office, looking after accounts including Google, Intel, Samsung, and Microsoft.

At The Crocodile, Tom will be leading social strategy and campaigns for tier one accounts including London Stock Exchange Group, Videojet, and Verizon Media.

The Crocodile’s Account Directors are among the industry’s best, combining top-end skills across strategy, planning, client relationship management, and team leadership.

The Crocodile’s Head of Social Media, Robyn Pierce, says: “The demand for talent in B2B social is at an all-time high. We are delighted that Tom has chosen to join the team. As well as being a confident and accomplished Account Director, he is an exceptionally talented social media practitioner with a deep understanding of how social media fits within an integrated marketing environment.”

Peter Berg joins The Croc as Senior Copywriter

The Crocodile continues to attract the very best talent in the B2B market with the appointment of senior copywriter, Peter Berg.

He joins us having built a wealth of experience at the likes of Earnest and April Six working on accounts including Facebook, Cisco, Microsoft and O2 to name but a few. He hails from Minnesota, along with Prince, Bob Dylan and the Coen Bros, and (like those noir-loving brothers) has a passion for script writing (cop thrillers) as much as copywriting and creating big ideas.

Creative Director, Chris Tongeman says: “At The Croc we believe in the importance of data and technology in getting in front of more of the right people, however unlike many others we also believe in the importance of ideas, experience and creativity to convert those moments into meaningful engagement. This requires intelligence, critical thinking, customer empathy along with the bravery to make a creative leap beyond the obvious. It takes people like Peter and we’re delighted to have him on the team.”