The Crocodile continues to attract the very best talent in the B2B market with the appointment of senior copywriter, Peter Berg.
He joins us having built a wealth of experience at the likes of Earnest and April Six working on accounts including Facebook, Cisco, Microsoft and O2 to name but a few. He hails from Minnesota, along with Prince, Bob Dylan and the Coen Bros, and (like those noir-loving brothers) has a passion for script writing (cop thrillers) as much as copywriting and creating big ideas.
Creative Director, Chris Tongeman says: “At The Croc we believe in the importance of data and technology in getting in front of more of the right people, however unlike many others we also believe in the importance of ideas, experience and creativity to convert those moments into meaningful engagement. This requires intelligence, critical thinking, customer empathy along with the bravery to make a creative leap beyond the obvious. It takes people like Peter and we’re delighted to have him on the team.”