Croc recruits paid media specialist Alex Barnicoat from WPP agency Wavemaker

Where better to learn about GDN, AdWords and Google Analytics than at Google? That’s what our latest recruit, Alex Barnicoat, did during a 15-month digital marketing apprenticeship at Google UK.

Following his time with Google, Alex further developed his paid media skills as a PPC executive at Wavemaker, one of the world’s largest media agencies.

At The Crocodile, Alex will be responsible for developing and delivering large-scale paid media campaigns for a broad range of clients including the Financial Times, Ticker and ON24.

Over the past 12 months, The Crocodile has seen significant growth in its paid media business and has been expanding its media planning and buying capabilities to match the demand.

Commenting on Alex’s appointment, the agency’s Head of Media and Technology, Paul Wright, said: “Paid media is a fast-paced discipline that is especially challenging in B2B. We believe we’ve struck gold with Alex. As a former Googler who went on to master his craft at Wavemaker, Alex has demonstrated ambition and a willingness to push boundaries – exactly the qualities our clients need to succeed in this ever-changing environment.”