B2B Marketing Awards: AppDynamics up for three


Being recognised for creating industry-leading work is always a healthy benchmark test – both for agency and client teams. So, when this year’s B2B Awards Shortlist called out AppDynamics across three categories we were more than a little happy:

  • Category 17 – Best corporate decision-maker targeted campaign
  • Category 21 – Best brand initiative
  • Category 24 – Best customer engagement initiative

So it’s congrats and a big thank you to AppDynamics and our partner Tempo for collaborating on Agents of Transformation www.theagentsoftransformation.com a campaign described by Thomas Wyatt, Chief Marketing and Strategy Officer, AppDynamics, as:  “….the WHY for AppDynamics. It brings to life our company purpose and speaks to how we help digitally transform businesses and supercharge careers of the individuals who bet on us.”

Agents of Transformation blends thought leadership with a customer-centric approach to celebrate the AppDynamics customers and individuals driving digital transformation. This was achieved through a combination of:

  • Market research – exposing a very real industry challenge
  • Personalised approach – segmentation ensured all technologists could relate to the issues
  • Digital content – blend of content, providing a 360 degree picture of the issues
  • Multi-channel communications – bespoke events and striking content designed per channel

Managing Director at The Crocodile, Jason Talbot: “This is great recognition for AppDynamics who have set high standards and have a strong team ethic that makes great work possible. We look forward to raising the bar with them next year!”

B2B Agency of the Year …shortlisted


Redesigning an agency can be a risky business. Over the course of the last few years we have established our new CX agency proposition, designed a new fit for purpose toolkit, and traded on our people-first principles. Our team at The Croc have been challenged to think differently about B2B marketing and they have risen to the challenge.

So to be recognised in the Agency of the Year category in the prestigious B2B Marketing Awards is a great recognition that our people, partners, and clients are on the right track. We’re up for six awards overall with great collaborations with AppDynamics and VolvoCE, which is arguably more important – we’re in a service industry after all.

To the liberated thinkers that are making 1D persona models redundant, who are killing off the funnel, and are mapping the impact of the multiple contributors to the B2B buying process, we ask you to keep pushing guys. It’s making a difference.

There’s always risk involved when you challenge convention but without risk, innovation is stifled. As an agile independent it’s our job to challenge the status quo, nipping at the heels of the larger groups unable to adapt to the pace of change.

Look out for us on B2B Awards night on 28 November. Independents day?