FLYING THE FLAG FOR INDEPENDENT AGENCIES
Redesigning an agency can be a risky business. Over the course of the last few years we have established our new CX agency proposition, designed a new fit for purpose toolkit, and traded on our people-first principles. Our team at The Croc have been challenged to think differently about B2B marketing and they have risen to the challenge.
So to be recognised in the Agency of the Year category in the prestigious B2B Marketing Awards is a great recognition that our people, partners, and clients are on the right track. We’re up for six awards overall with great collaborations with AppDynamics and VolvoCE, which is arguably more important – we’re in a service industry after all.
To the liberated thinkers that are making 1D persona models redundant, who are killing off the funnel, and are mapping the impact of the multiple contributors to the B2B buying process, we ask you to keep pushing guys. It’s making a difference.
There’s always risk involved when you challenge convention but without risk, innovation is stifled. As an agile independent it’s our job to challenge the status quo, nipping at the heels of the larger groups unable to adapt to the pace of change.
Look out for us on B2B Awards night on 28 November. Independents day?