B2B Marketing Awards: AppDynamics up for three


Being recognised for creating industry-leading work is always a healthy benchmark test – both for agency and client teams. So, when this year’s B2B Awards Shortlist called out AppDynamics across three categories we were more than a little happy:

  • Category 17 – Best corporate decision-maker targeted campaign
  • Category 21 – Best brand initiative
  • Category 24 – Best customer engagement initiative

So it’s congrats and a big thank you to AppDynamics and our partner Tempo for collaborating on Agents of Transformation www.theagentsoftransformation.com a campaign described by Thomas Wyatt, Chief Marketing and Strategy Officer, AppDynamics, as:  “….the WHY for AppDynamics. It brings to life our company purpose and speaks to how we help digitally transform businesses and supercharge careers of the individuals who bet on us.”

Agents of Transformation blends thought leadership with a customer-centric approach to celebrate the AppDynamics customers and individuals driving digital transformation. This was achieved through a combination of:

  • Market research – exposing a very real industry challenge
  • Personalised approach – segmentation ensured all technologists could relate to the issues
  • Digital content – blend of content, providing a 360 degree picture of the issues
  • Multi-channel communications – bespoke events and striking content designed per channel

Managing Director at The Crocodile, Jason Talbot: “This is great recognition for AppDynamics who have set high standards and have a strong team ethic that makes great work possible. We look forward to raising the bar with them next year!”