Gold – Best Demand Generation

This really is a story of winning through true collaboration. It features a fantastically talented and committed client team, Tom Holland from Tempo, and our own multi-discipline team. Together we took Gold for Best Demand Generation at this year’s Drum B2B Awards in New York.

AppDynamics is one of the fastest-growing software companies of all time. With a clear vision and an ambitious team committed to delivering world-class customer experience, they’ve developed a market-leading technology solution built around the needs of their users.

These core values then shaped the next stage of AppDynamics’ journey: the development of a truly customer-centric approach to brand marketing. It celebrated their customers, and the individuals, or ‘agents’ driving digital transformation.

Agents of Transformation is a global, integrated brand and thought leadership campaign recognising the visionary, ambitious technologists shaping a better future for their organisations. Delivered exclusively through owned and earned channels, the impact of the campaign has been remarkable.

In just six months, the campaign has influenced or accelerated a multi-million pound pipeline, with closed/won business to date delivering a 383x ROI.

Great collaboration. Great work. Great results.