Croc launches Media Labs to accelerate learning

The Crocodile has launched Croc Media Labs, a new initiative designed to support the continuous development of people and teams, and fuel the growth of the media business.

Croc Media Labs will provide a programme of knowledge sharing, mentoring, industry trend analysis, and guest speakers to help accelerate skills and learning.

Jason Talbot, Managing Director at The Crocodile, comments: “This is an exciting time for The Crocodile. We have a dynamic media proposition that has emerged through our commitment to supporting the increasingly complex CX needs of our customers. We represent a fresh alternative to big advertising agencies and Croc Media Labs will help ensure our people stay at the forefront of paid media.”

The Crocodile’s paid media business has tripled in volume over the past 24 months, fuelled by an unprecedented run of pitch wins that has continued into 2020. Led by joint heads of department, Robyn Pierce and Paul Wright, the media team is set to double in size this year.

“We believe paid media plays a critical role in the customer conversation – ensuring brands are discoverable, nurturing connected journeys, and acting as a gateway to the next customer conversation,” says Robyn Pierce.

“Croc Media Labs complements our existing Strategy School and will accelerate skills development across the business. The aim is to create a culture of learning together to ensure we stay at the forefront of our individual specialties, and grow the best media offering in B2B.”