SapientNitro and Digitas UK Creative Director, Nick Watmough, joins The Crocodile

Nick joins The Crocodile as we continue to redefine the B2B agency model and specifically the shortage of bold creativity every brand should aspire to. He joins with a reputation for challenging convention and fierce thinking across B2C and B2B brands including Sky, Ford, Guinness and Oracle.

Managing Director, Jason Talbot says; “We have high ambitions to deliver exceptional thinking and ideas that are comparable with the best in the industry irrespective of B2C or B2B. With Nick we have a passionate yet pragmatic creative leader who understands ideas and, critically, what it takes to deliver them. He brings an infectious personality, calmness and experience that creates the conditions for great ideas to thrive”.

Creative Director, Nick Watmough says; “It’s an incredibly exciting time to be part of The Croc. As a creative, I’m impressed by their ambition and fresh approach to the agency model. Plus, the desire to rip up the rule book and look at the industry through a different lens. The agency is going through a period of significant growth – and I look forward to building on that momentum and creating bold, fearless work that shakes up the B2B sector. Opportunities like this are rare and I can’t wait to get started”.