A connected
approach to CX
We combine creativity and craft to design distinctive, memorable customer experiences that are connected by data and enabled by MarTech. Our Connected Customer Framework helps to map marketing ecosystems and provide the answers every marketing department needs to better serve customers.
Joining the dots
To develop connected marketing at scale, we focus on five components, all playing a key role in shaping the customer experience.
Data
Brand Building
Digital Ecosystem
Sales Activation
MarTech
The Connected Customer Framework
Define the digital experience
At the heart of every customer experience is a connected digital ecosystem. More than just a destination, a connected digital ecosystem provides the opportunity to deliver personalised and tailored communications, both surprising and delighting customers while simultaneously removing much of the friction that exists in what Google calls the ‘messy middle’ of the customer journey.
Identify, initiate and join the right conversations
Ensuring marketing is effective requires an approach that considers both brand building to create long-term demand and sales activation to convert this demand into action. We blend strategy, creative, media, technology and data to create joined-up marketing designed to generate long-term business effects as well as short-term results.
Deliver personalised experiences at scale
Connecting data and unlocking the true power of a combined MarTech stack is the first step in creating an optimal digital experience. True potential comes from a total MarTech architecture that enables a single account view across platforms.
The Connected Customer Framework
Digital Ecosystem
Define the digital experience
At the heart of every customer experience is a connected digital ecosystem. More than just a destination, a connected digital ecosystem provides the opportunity to deliver personalised and tailored communications, both surprising and delighting customers while simultaneously removing much of the friction that exists in what Google calls the ‘messy middle’ of the customer journey.
Brand Building & Sales Activation
Identify, initiate and join the right conversations
Ensuring marketing is effective requires an approach that considers both brand building to create long-term demand and sales activation to convert this demand into action. We blend strategy, creative, media, technology and data to create joined-up marketing designed to generate long-term business effects as well as short-term results.
Connected MarTech & Data
Deliver personalised experiences at scale
Connecting data and unlocking the true power of a combined MarTech stack is the first step in creating an optimal digital experience. True potential comes from a total MarTech architecture that enables a single account view across platforms.
See how we applied The Croc Approach
B2B Marketing Awards / Winner Best CX Initiative
B2B Marketing Awards / Silver Best Digital Techniques
ServiceNow
ServiceNow
Practically unknown outside IT, ServiceNow asked us to put their best-kept secret on the map.
B2B Drum Awards / Winner Best Demand Generation
AppDynamics
AppDynamics
When you’re one of the fastest-growing software companies in history, how do you keep hold of the thing that makes you stand out from the crowd?