Creativity that fuels growth: 2024 B2B Awards Shortlist

The alchemy of creativity and commerce is a delicate balance. It requires a deep understanding of the target audience, a keen sense of market trends, and a relentless pursuit of innovation. It's about crafting messages that are both memorable and meaningful, that inspire and compel action.

In the end, the most successful campaigns are not simply the product of brilliant minds, but rather the result of a collaborative effort between creatives and business leaders. By working together, they can create advertising that is both aesthetically pleasing and commercially effective, leaving a lasting impression on consumers, and driving tangible results.

To say we’re a little pleased to be recognised for these very qualities in the 2024 B2B Marketing Awards shortlist is a mild understatement:

• Best Creative – “Better Believe It” for Sky Business

• Best Growth Marketing – “The Lotlinx Effect” for Lotlinx (Link case study)

• Most Commercially Successful - “The Lotlinx Effect” for Lotlinx (link case study)

• Agency of the Year

It also turns out the judges at The Drum Awards felt the same way:

• B2B: Emotion - “Better Believe It” for Sky Business

• B2B: Media – “Tax at the speed of business” for Vertex

The Croc's Managing Director says:

“Delivering growth with less budgets and resources is at the forefront of the minds of our clients and the market at large. They want creative ideas capable of igniting media budgets to punch above their weight to surpass targets. A strategic and creative platform capable of moving the dial in their category – this is our super-skill at The Croc. A big thank you to our great clients pushing for more, and to all the amazing Croc’s who are always up to the challenge.”

The Croc. Where Fierce Thinking Lives.