Thanks to all The Crocs

Written by Jason Talbot

A great plan, a strong proposition, and decent budgets will get you so far, but ultimately great people make the difference. So, we’re immensely proud that the home of Fierce Thinking has now been recognised and certified as a Great Place to Work.

“Our Fierce Thinking philosophy has become the mantra for every part of the agency. I am so proud we have achieved Great Places to Work certification as recognition of how far we’ve come.

Chantel Hayward, Head of People

We’ve taken time and care to build a culture of trust where all Crocs feel supported to be their true authentic selves. We know we’re not perfect, but we’re always pushing to improve and nurture a creative environment where people feel valued and inspired to do the best work of their careers.

“I feel The Croc will always listen to me and look out for me.”

In 2022 people throughout the agency contributed to building a remarkable portfolio of initiatives, from cost-of-living packages and The Croc Wellness Week to allyship workshops and unconscious bias training. It’s a selfless approach from so many to create a better, happier, healthier working environment. It’s one that never ceases to amaze me, and it’s never taken for granted.

“I feel part of something unique where everyone pulls together.”

We believe that diversity of experience and diversity of thought are the fuel for Fierce Thinking. Together, we’ve taken great strides in making our D&I policy tangible, having implemented a great number of initiatives overseen by our D&I steering group. Currently we’re partnering with Mencap to create work placements for people with visible and non-visible disabilities – so watch this space.

“I buy in to the culture of diversity and the freedom to be myself.”

In any business, people make the difference. To all The Crocs: Thank you and please keep pushing us to be better.



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