Croc scoops gold at Drum Marketing Awards

Written by Jason Talbot

The Croc showing some bite at this year’s Drum Marketing Awards EMEA, securing the prestigious title of Best Rebrand for Morae. This accolade recognizes the outstanding transformation and repositioning of a brand to achieve greater success in today's dynamic marketplace.

A category open to both B2C and B2B brands saw us compete against the best agencies and brands in Europe. This makes the win even more pleasing and a real demonstration of the strategic and creative calibre possible within B2B marketing.

There was more silverware to come with our integrated campaign for ABAX taking the runner-up spot in Best B2B. In a break from the B2B norm of data sheets and white papers, we took a more human approach to the content, playing on the humour and the horror of construction jobs that would ring true with our target audience. A fantastic mix of short-form video, influencers, TikTok and bags of humour.

Challenging category norms and powering growth is all part and parcel of our ethos of fierce thinking. Winning awards with multiple clients across categories shows what great collaboration can achieve.

The Croc. Where Fierce Thinking Lives



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