x7 Including Agency of the Year. B2B Marketing Awards 2023.
Written by Jason Talbot
ABAX gave us a challenging brief - make us famous in a crowded market with an audience of builders who are hard to reach. It gave us a few sleepless nights to get to the best answer. But the result is a category-disrupting idea that delivers fame and sales activation.
So we’re rather chuffed to see our campaign recognised in 6 award categories:
Best Use of Creative
Best Use of Social/Influencer
Best Multichannel Campaign
Best User of Content Marketing
Best use of Customer Insight
Best Use of Paid Media
Strategic rigour, original ideas, and a great client collaboration has resulted in 23M video views and +195% increase in web traffic. Delivering connected pipeline performance we hope is worthy of awards come November.
Jason Talbot, Managing Director, says:
“This is a remarkable achievement that demonstrates how big ideas can connect the buying journey across multiple platforms to outperform the market. Congrats to the ABAX for demanding that little more”.
And did we mention that we’re shortlisted for Agency of the Year?
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