Challenge
A consortium of international businesses within the Watchstone Group were coming together to create a new leader in automotive telematics and data analytics. The Crocodile was tasked to create an entirely new brand and deliver all aspects of an integrated marketing strategy – including core messaging, websites, videos, and a range of other content.
Approach
Timescales to launch the new business were tight, so The Crocodile went through a high-velocity process to consult key stakeholders and develop a new brand.
The final result was Hubio – a brand that embodies the values and promise of a dynamic technology solutions leader. Hubio’s end-to-end usage-based insurance (UBI) solutions give insurers the influence, insight, data and control that they need to manage risk more effectively, improve customer loyalty and build long-term profitability. Its fleet management solutions give businesses real-time insight into the status of all their vehicles.
Delivery
We created a modern, mobile-friendly web presence for Hubio that clearly presented their key solutions and services. A series of animation videos communicated the Hubio brand promise, and described the benefits of the key technologies.
Results
Hubio has immediately been established as a credible leading player in its industry, combining fresh outlook with the established technology track record of its component businesses. A wide range of client organisations are now working with Hubio to help them drive intelligence within their operations.
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