A dynamic mobile-optimised website was designed to house a variety of thought-leadership content, including social feeds via Twitter/Instagram APIs. Key site assets include a Start-up Guide demonstrating KPMG’s expertise, articles authored by team members, and an upcoming events listing. We also conducted a thorough site optimisation, using identified key phrases, to drive traffic from organic search.
Due to its prominence as a communications channel within the tech industry, social was fundamental to the strategy. Twitter was identified as the main social channel, supported by Instagram. The Crocodile created and manage the @KPMGTechGrowth Twitter profile – intentionally distinct from the KPMG UK profile – to build a community of digital entrepreneurs through two-way peer-level dialogue. This channel is strongly supported by content syndication.