Croc launches Media Labs to accelerate learning

The Crocodile has launched Croc Media Labs, a new initiative designed to support the continuous development of people and teams, and fuel the growth of the media business.

Croc Media Labs will provide a programme of knowledge sharing, mentoring, industry trend analysis, and guest speakers to help accelerate skills and learning.

Jason Talbot, Managing Director at The Crocodile, comments: “This is an exciting time for The Crocodile. We have a dynamic media proposition that has emerged through our commitment to supporting the increasingly complex CX needs of our customers. We represent a fresh alternative to big advertising agencies and Croc Media Labs will help ensure our people stay at the forefront of paid media.”

The Crocodile’s paid media business has tripled in volume over the past 24 months, fuelled by an unprecedented run of pitch wins that has continued into 2020. Led by joint heads of department, Robyn Pierce and Paul Wright, the media team is set to double in size this year.

“We believe paid media plays a critical role in the customer conversation – ensuring brands are discoverable, nurturing connected journeys, and acting as a gateway to the next customer conversation,” says Robyn Pierce.

“Croc Media Labs complements our existing Strategy School and will accelerate skills development across the business. The aim is to create a culture of learning together to ensure we stay at the forefront of our individual specialties, and grow the best media offering in B2B.”

The Crocodile goes 360° with Blend Media

The Crocodile has been appointed by Blend Media to optimise its digital marketing strategy.

Blend Media provides an end-to-end content solution to make the creation of 360˚ video content and immersive campaigns quick and easy for brands, agencies and publishers. With the goal of lowering the barriers to entry the solution includes a drag and drop editor, a large catalogue of premium 360˚ videos and distribution solutions that help to quickly and more easily create engaging formats.

Blend Media also runs the largest 360˚ videos page on Facebook globally: Facebook.com/360vidz

The Crocodile’s team will be working closely with Blend to shape the go-to-market strategy and execution plans across search and social media.

This is a really exciting space and we’re looking forward to helping Blend drive their next stage of growth!

Check out some of Blend’s content at www.blend.media

 

Image courtesy of Blend Media Creator – William Briscoe Photography

B2B Awards 2016: Winners with real-time marketing

We like to sing when we’re winning and at The B2B Marketing Awards 2016 we were in full song with Standard Life as we scooped Category 7: Best Use of Social Media for Adviser Voice – The Budget 2016.

This is especially satisfying as the campaign required Standard Life to try a new technique, in a short time frame, and trust in the combined team to deliver.

Susie Logan, Head of Marketing Standard Life sums this up brilliantly:

“The Budget 2016 campaign had a fantastic outcome for Standard Life – both in terms of creating differentiation in the market by delivering great experiences, engagement and sustainable relationships, and using a completely new approach of real-time marketing and user-generated content.

By listening to our customers, being innovative, organised and capable of applying a focused and purposeful real-time model, we dominated during a key event over the competition with a share of voice of 85%.

We assembled the key ingredients of customer understanding, data, technology and people, and then used our creativity to join these together in a way that delivered better experiences for our customers. Thanks to The Crocodile we won a ‘Superbowl’ moment with a relatively discreet budget.”

Read the full case study for a best example of b2b social media marketing.

Frazer Nash 3D approach to lead generation

When we were asked create a lead generation program for cutting-edge metal 3D printing innovator Frazer-Nash, all of us tech geeks got very excited. This is an uber-cool technology area right now.

Frazer-Nash is an engineering firm with a distinguished heritage in motorsport and aerospace. Today, they are applying the latest metal 3D printing technology within their business – and want to offer this capability as a service to a wider range of customers.

After Frazer-Nash appointed The Crocodile earlier this year, we worked closely with them to understand the complexities of ‘metal additive manufacturing’ technology, and helped them develop a GTM proposition for their unique combination of modern 3D automation with precision-finished craftsmanship.

The result is a cost effective digital lead generation campaign – which includes a highly optimised and responsive landing page for ongoing SEO and PPC run by The Croc, a compelling case study, an explainer video to bring their unique and cool proposition to life, and ongoing PR aircover.

Check it out now at www.frazernashAM.com.