The Crocodile goes 360° with Blend Media

The Crocodile has been appointed by Blend Media to optimise its digital marketing strategy.

Blend Media provides an end-to-end content solution to make the creation of 360˚ video content and immersive campaigns quick and easy for brands, agencies and publishers. With the goal of lowering the barriers to entry the solution includes a drag and drop editor, a large catalogue of premium 360˚ videos and distribution solutions that help to quickly and more easily create engaging formats.

Blend Media also runs the largest 360˚ videos page on Facebook globally: Facebook.com/360vidz

The Crocodile’s team will be working closely with Blend to shape the go-to-market strategy and execution plans across search and social media.

This is a really exciting space and we’re looking forward to helping Blend drive their next stage of growth!

Check out some of Blend’s content at www.blend.media

 

Image courtesy of Blend Media Creator – William Briscoe Photography

B2B Awards 2016: Winners with real-time marketing

We like to sing when we’re winning and at The B2B Marketing Awards 2016 we were in full song with Standard Life as we scooped Category 7: Best Use of Social Media for Adviser Voice – The Budget 2016.

This is especially satisfying as the campaign required Standard Life to try a new technique, in a short time frame, and trust in the combined team to deliver.

Susie Logan, Head of Marketing Standard Life sums this up brilliantly:

“The Budget 2016 campaign had a fantastic outcome for Standard Life – both in terms of creating differentiation in the market by delivering great experiences, engagement and sustainable relationships, and using a completely new approach of real-time marketing and user-generated content.

By listening to our customers, being innovative, organised and capable of applying a focused and purposeful real-time model, we dominated during a key event over the competition with a share of voice of 85%.

We assembled the key ingredients of customer understanding, data, technology and people, and then used our creativity to join these together in a way that delivered better experiences for our customers. Thanks to The Crocodile we won a ‘Superbowl’ moment with a relatively discreet budget.”

Read the full case study for a best example of b2b social media marketing.

Frazer Nash 3D approach to lead generation

When we were asked create a lead generation program for cutting-edge metal 3D printing innovator Frazer-Nash, all of us tech geeks got very excited. This is an uber-cool technology area right now.

Frazer-Nash is an engineering firm with a distinguished heritage in motorsport and aerospace. Today, they are applying the latest metal 3D printing technology within their business – and want to offer this capability as a service to a wider range of customers.

After Frazer-Nash appointed The Crocodile earlier this year, we worked closely with them to understand the complexities of ‘metal additive manufacturing’ technology, and helped them develop a GTM proposition for their unique combination of modern 3D automation with precision-finished craftsmanship.

The result is a cost effective digital lead generation campaign – which includes a highly optimised and responsive landing page for ongoing SEO and PPC run by The Croc, a compelling case study, an explainer video to bring their unique and cool proposition to life, and ongoing PR aircover.

Check it out now at www.frazernashAM.com.