KellyOCG- Pushing the boundaries of digital events

Rethinking online events

KellyOCG is a global provider of workforce strategy, solutions, and operations, with expertise in every aspect of the talent supply chain.

Having already cancelled two events in due to the pandemic, plans had to be revised for their quarterly talent leadership event, Talent Leadership in Action.

Previous events offered the brightest senior leaders in the talent space a combination of breakouts, roundtables and workshops to get the crux of their issues.

A standard webinar was not going to meet KellyOCG’s requirements. We needed to recreate these rich experiences virtually. And at scale.

Platform and format agility

Delivering a complex setup like this meant tackling tough questions around the stability of the technology for supporting and engaging an audience this wide.

By using Podium’s in-depth knowledge of the platforms on offer, our team found a solution that could host multiple conference formats, allowing both large and small groups to interact effectively.

Our team also redesigned the event to allow for ice breakers and community building in a virtual environment. This enabled the event to offer the type of engaging, interactive and valuable sessions that attendees were used to.

New international reach

KellyOCG was able to run the TLIA event in a familiar and manageable format, introducing some new exciting features to their community.

Hosting the event virtually broadened the audience reach, allowing attendees from across the UK, Ireland, Israel, Switzerland, Czech Republic, Germany, Lithuania, Netherlands and the US to join for the first time.

By capturing and translating the analytics data from across the event, Podium could provide KellyOCG with a deeper understanding of the successes of TLIA, and use this to build on the event series, taking these learnings into the December edition and beyond.