Leica
As a purveyor of meticulously crafted, hand-built cameras, Leica needed communications as sophisticated as their products.
Social
Content
Paid Media
Social | Content | Paid MediaOne of the most wonderful things about owning a Leica is that the camera is as inspiring as the image you’re capturing.
Smartphone cameras are no match for a meticulously crafted, hand-built camera like Leica offers. We needed people not only to understand the difference, but emotionally connect with the brand and its products.
Our multi-platform approach emotionally connected with our audience, opening their eyes up to the unbridled joy an authentic photography experience can bring.
2.4m
Audience size
1st
360 Facebook Canvas created for the brand
18,400
click-throughs from content engagement
We brought viewers into Leica’s world through immersive digital storytelling and rich in-platform experiences.
Brand ambassadors and stylish portraits featuring the new CL and TL2 cameras gave integrity to the Leica X Me campaign. Assigning photographers’ personalities to the lenses in the range also humanised the products. Short-form video content featuring respected professionals discussing the products in expert detail allowed us to show off the features.
Our Facebook canvas –a first for Leica –included behind-the-scenes video clips, technical information, and insights from our photographers. Across media, the campaign brought Leica’s brand to life in forensic detail and completed a comprehensive go-to-market strategy.
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