As a purveyor of meticulously crafted, hand-built cameras, Leica needed communications as sophisticated as their products.
Paid MediaSocial | Content | Paid Media
One of the most wonderful things about owning a Leica is that the camera is as inspiring as the image you’re capturing.
Smartphone cameras are no match for a meticulously crafted, hand-built camera like Leica offers. We needed people not only to understand the difference, but emotionally connect with the brand and its products.
Our multi-platform approach emotionally connected with our audience, opening their eyes up to the unbridled joy an authentic photography experience can bring.
360 Facebook Canvas created for the brand
click-throughs from content engagement
We brought viewers into Leica’s world through immersive digital storytelling and rich in-platform experiences.
Brand ambassadors and stylish portraits featuring the new CL and TL2 cameras gave integrity to the Leica X Me campaign. Assigning photographers’ personalities to the lenses in the range also humanised the products. Short-form video content featuring respected professionals discussing the products in expert detail allowed us to show off the features.
Our Facebook canvas –a first for Leica –included behind-the-scenes video clips, technical information, and insights from our photographers. Across media, the campaign brought Leica’s brand to life in forensic detail and completed a comprehensive go-to-market strategy.