Leica - A hand-crafted social campaign for photographers
Bring panoramic vision to our brand
A purveyor of meticulously crafted, hand-built cameras, Leica asked us to make their communications as sophisticated as their products.
The ask
Seeing the bigger picture
Smartphone cameras are no match for a meticulously crafted, hand-built camera like the kind Leica offer. We needed to get people not just to understand the difference, but to emotionally connect with it.
Our multi-platform approach emotionally connected with our audience, opening their eyes up to the unbridled joy an authentic photography experience can bring.
- 2.4m
- Audience size
- 1st
- 360 Facebook Canvas created for the brand.
- 18,400
- Click-throughs from content engagement.
The art
Leica X Me
One of the most wonderful things about owning a Leica is that the camera is as inspiring as the image you’re capturing. It’s this insight which informed our cross-platform, executional strategy.
Stylish portraits featuring the new CL and TL2 cameras gave integrity to the campaign. Assigning photographers’ personalities to the lenses in the range also humanised the products.
Short-form video content featuring respected professionals discussing the products in expert detail allowed us to show off the features.
“Leica X Me was an aesthetically breathtaking campaign that brought our brand’s story to a new audience in a credible and convincing way.”
The end
Winning close-up
As well as filming Lecia ambassadors using the cameras to photograph each other, we brought viewers into Leica’s world through immersive digital storytelling and rich in-platform experiences.
Our Facebook canvas – a first for Leica – included behind-the-scenes video clips, technical information, and insights from our photographers.
Across media, the campaign brought Leica’s brand to life in forensic detail and completed a comprehensive go-to-market strategy.
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