In a market dominated by the largest telecoms companies, how can you overcome obscurity and simultaneously build credibility? All during Covid.
Demand GenerationStrategy | Content | Multi-Channel | Paid Media | Demand Generation
Sohonet is a leading provider of real-time, remote collaboration software for the media and entertainment industry.
When the pandemic hit, the production industry was among the worst affected. With ‘over-the-shoulder’ collaboration software, Sohonet had the answer.
The missing link was a bold and impactful strategy to cut through the panic and generate the demand for Sohonet’s ClearView products.
We created a multi-channel strategy to position Sohonet’s ClearView as the solution to bring a Director’s vision to life, and a targeted marketing campaign to convert this demand into sales.
average order increase
We spoke to the cream of the production crop to develop high-value, highly targeted content packed full of tips and advice from industry leaders.
'Realise Your Vision' centred on a cinematic hero film that spoke to both individual roles and entire companies through one award-winning campaign. Supported by recognised industry figures to ensure credibility, we developed specific content nuanced to individual specialisms highlighting how Sohonet was relevant to them.