Content until
your heart's content

Great content is the fuel for great customer conversations. It provides the pretext to open a dialogue, the context, and talking points to sustain it – and instant proof that you can offer real value to the customer.

Creating content that embraces the fundamental rules of conversation calls for a degree of real-time and personal insight. We need to achieve the context and empathy required to operate on a human level – to connect. We’ve seen the difference this can make in markets such as technology and financial services where breaking a one-way, monotone model still evades many.

We take a three-dimensional view of brands helping them find their human voice which unlocks unexpected conversational content moments – such as bringing a feel-good moment to someone’s day or finding the human story behind a technology to help distinguish and elevate your content above the competition.

Us marketers tend to have an agenda and are invariably trying to elicit a response, positively influence or looking to trade content for data. We place a value in listening to the customer perspective to find ways to deliver a benefit to them that outweighs what the brand is asking of them, so it’s positive in their favour. We call this the Content Value Exchange (CVE).