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Content until
your heart's content

  • CX
  • Digital
  • Content
  • Social
  • Media

POWERING CONVERSATIONS

Great content is the fuel for great customer conversations. It provides the pretext to open a dialogue, the context, and talking points to sustain it – and instant proof that you can offer real value to the customer.

OUR APPROACH TO MAKING A CONNECTION

Creating content that embraces the fundamental rules of conversation calls for a degree of real-time and personal insight. We need to achieve the context and empathy required to operate on a human level – to connect. We’ve seen the difference this can make in markets such as technology and financial services where breaking a one-way, monotone model still evades many.

UNEXPECTED CONVERSATIONAL MOMENTS

We take a three-dimensional view of brands helping them find their human voice which unlocks unexpected conversational content moments – such as bringing a feel-good moment to someone’s day or finding the human story behind a technology to help distinguish and elevate your content above the competition.

CONTENT VALUE EXCHANGE

Us marketers tend to have an agenda and are invariably trying to elicit a response, positively influence or looking to trade content for data. We place a value in listening to the customer perspective to find ways to deliver a benefit to them that outweighs what the brand is asking of them, so it’s positive in their favour. We call this the Content Value Exchange (CVE).

THINGS WE DO

  • Content marketing strategies
  • Messaging frameworks
  • Video production
  • Interactive eBooks
  • Live streaming
  • Facebook Canvas
  • Augmented reality
  • Whitepapers
  • Data sheets
  • Blogs
  • Syndication
  • GIFs
  • Games
  • Web copy

EXPLORE OUR INTEGRATED MARKETING SERVICES

Digital

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CX

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Social

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Media

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The Crocodile
The Lux Building
2-4 Hoxton Square
London N1 6NU, UK

+ 44 (0)20 7749 4400

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The Crocodile Integrated Marketing Limited

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